Adidas House Party Advertisement 2010

This is a screen capture from the current advert by Adidas. The reason i've chose this advert to use is so i can speak about ideologies and underlying messages and issues. I wanted to talk about ideologies because i beleive it's a very big part of visual communication, wether thats through films, posters or advertisements like the one we have here.

In this shot we can see four men all wearing Adidas clothing. However these arent just any men. In the shot we see Snoop Dog (American musician), David Beckham (English footballer), Jay Barachel (Candian Actor) and James Bond (American Designer). From these four men, originally from different backgrounds, been in the same shot, Adidas are trying to say their brand brings all these different people, form different countries and from different background together. All this isn't stamped all over this shot as one or two of them aren't recognisable, after research you can see it.

Carrying on from this idea of Adidas using four different men from different countries and backgrounds, each one of them have been chosen for different reasons. For example David Beckham will have been chosen as he's a good looking man, he's known world wide and many people either aspire to be like him, or want to get with him. Along side this, it's argued that he is own brand, with his own fan base, bringa more mass audience for Adidas.Therefore by Adidas using him in their advert, showing him smiling and been in their clothes, it gives the impression to the audience that he's happy because he wears their clothes. Therefore people maybe more persuaded to purchase Adidas clothes.

From this, i've learnt that not only is it important for the shot to look good, depending on wether it's an advertisement or film, you have to be careful about who choose because people like David Beckham and Snoop Dog are almost brands within themselves, and with that carry their own fan base and connotations. I will have to take this into account when making my own media product.