Sunday, 11 April 2010

Semiotics - Everyday Life

I've spoke about lots of different elements of visual media, specifically TV (due to me been on the TV Production Course). However, i haven't really spoke semiotics in depth, which what i intend to in this post. The first example i've chose for this post, is of a road sign. We all know that this sign means 'warning, road works' but why? Well its due to the signs and the signified. We all recognise the sign as a road sign and we all have a shared understanding of what the sign signifies. As we all have shared understanding of what the sign looks like and what it stands for, we all understand how to react. This is straight forward example but in the media it isn't quite as obvious.

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