Sunday, 11 April 2010

Semiotics - Same Sign, Different Meaning


Although in past two posts i've been talking about shared meanings between audiences, in some cases the symbols maybe the same but the meanings may be different. For example the four leaf clover (not the best example in the world but its really hard to think of something that means different things in different cultures). I personally associate the four leaf clover with luck as i'm sure most people do. However, Celtic fans may associate the four leaf clover with their club and maybe has nothing to do with luck what so ever. Meanwhile, over in Ireland, people may associate the four leaf clover with their saint, St Patrick. Either way there is several meanings.


The point of this post is to prove that not all symbols and signs signify the same thing. It maybe your culture or personal experience or views that change this. Either way, i think its important about what signs and symbols are used as this post clearly shows that even though things may look the same or similar, they can signify totally different things.

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